The Urbani family has been dedicated to truffles with love and passion for six generations
The family tree starts with Constantino Urbani in 1852, when he began exporting fresh truffles to Carpentras, France, thus creating a business that has become increasingly larger and more relevant through the years. Exports quickly expanded to France, Germany, Switzerland and at the same time to other Italian regions. After Constantino, came Paolo Urbani Senior, and then Carlo Urbani. Carlo Urbani, with the invaluable help of his wife Olga, not only became a pioneer of truffle cultivation in Italy, but also a great entrepreneur who reorganized his company putting the focus on his beloved truffle hunters. This is how Urbani Truffles, nowadays and internationally renowned company, was born. Back then like today, a passion drives us every day: love for truffles. Paolo and Bruno Urbani, Olga and Carlo senior’s sons, are the fourth generation of the family. It’s thanks to them that the company was transformed into a big and beautiful one, but still family-run, a true technologically advanced industry. Paolo Urbani, who really succeeded in giving the family jewel a new face, was also appointed “Cavaliere del Lavoro” for making the truffle a feather in the cap of the Italian market, a product popular all over the world. Bruno Urbani, after holding important public service positions in the industrial as well as in the banking Italian world, is currently leading the Group. He is now completely devoted to his activity, a precious teacher for the future generations.
The current Urbani generation, Olga, Carlo and Giammarco, developed important International branches, the Truffle Museum, the Truffle Academy and the Urbani Travels&Tours. Olga, Paolo’s daughter, directs various departments of the company, managing with resolution and passion the administration, public relations, corporate image, legal, and corporate affairs of Urbani and its subsidiaries. Giammarco, Bruno’s son, already a successful entrepreneur, now leads the marketing department in Italy and International markets, with a special eye to the United States and the emerging markets. It is his the intuition to expand to the world of mushrooms inaugurating the Urbani Mushroom Division. Carlo, Bruno’s son, leads tirelessly the foreign and Italian market, assuring the efficient and widespread distribution of fresh and preserved products. Luca and Francesco Loreti, Olga’s sons, represent the company’s sixth generation. Luca, under the careful guidance of his uncle Carlo, has been working for several years in international marketing. Francesco, (21 years old) has started his career in the field of fresh truffles, and has now moved on to his first major project: truffle cultivation. He still continues to work with incredible enthusiasm in both Italian and International sales of Urbani Mushrooms, under the excellent guidance of his uncles Giammarco and Bruno. Ginevra Urbani, Giammarco’s daughter, who is only three, cries when she has to go home after visiting the company, a sign that the family truffle conquers anyone who meets the fascinating flavor of this “family affair”.