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From the semifreddo to the truffle-based chips, up to the many innovations in the fresh sector, the world leader market will be present with a big impact stand to involve the operators of the food sector and to present its new product lines. Urbani Tartufi, the leading Italian company in the truffle market, will be present this year at SIAL, an event that takes place in Paris, a city that has always been a world reference in terms of haute cuisine. From October 21st to 25th The trade fair will host food industry operators worldwide and will welcome more than 160,000 visitors from more than 194 countries.

“For us Urbani, the passion for truffles is linked to the history of our family. For more than 160 years we have been working on this precious raw material distributing in the whole world a product that has always been a symbol of Italian spirit. And that’s why we chose to be at the SIAL in Paris, cradle of international haute cuisine. We have always participated since its foundation and for us this fair is always an important opportunity to meet all the operators of the sector and our many customers who have always chosen our products”, says Olga Urbani. Sial will be the occasion to give advances to the big customers and to launch on the world market some of the most recent innovations of urban truffles such as the Truffles Durian Chips, already available in America and Asia, the exquisite Truffle Ice Cream, the extraordinary super luxury pack of 100 grams of white truffle, as well as the many novelties in the world of fresh.

Everything will be framed inside an extraordinary stand able to decline at best the philosophy of the company, which diversifies the range of products with experimentation always original and able to always reach new trends. The Urbani’s stand will be the point of reference for those who want to taste new dishes and exquisite truffle-based, made by the skilled hands of Italian chefs, and for those interested in deepening the knowledge of this fascinating sector. In the stand, moreover, you can also admire the first seedlings born from the greenhouses of the project Truffleland (company 4.0 for the production of plants mycoorized truffle), aimed at protecting the reproduction of the truffle through the development of a complete system, proposing to anyone interested in a turnkey business that goes from the plant to the sale of the truffle that Urbani guarantees to the customers Truffleland.

From Scheggino, in Valnerina, where Urbani Tartufi has its headquarters, will fly to Paris Olga and Carlo Urbani, Luca Loreti Urbani and all international export managers. Urbani Tartufi is in fact present in 68 countries with more than 600 products for an annual turnover of about 60 million euros (2017), of which 80% from export.